The Way Forward’s biggest search strength is that it already shows visibility for intent-driven phrases like “leadership skills course” and several leadership-adjacent queries, indicating a strong ability to attract learners and skill-seekers. Its clearest missed opportunity is ranking for evergreen discovery terms such as “leadership podcast” and the broader “leadership podcasts” cluster, which would likely expand top-of-funnel reach beyond course-style searches.
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Keywords the show is winning
Search terms this show already ranks for today.
- leadership skills course#29Apple
- work environment balance#57Apple
- forward thinkers#62Spotify
- selling psychology techniques#79Apple
- speech disfluencies#80Apple
- work environment expert#90Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- leadership podcastsnot ranking
- business leadership podcastnot ranking
- business leadership podcastsnot ranking
- top leadership podcastsnot ranking
- leadership and management podcastsnot ranking
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