The Vergecast’s biggest search strength is its dominance for branded demand and high-intent tech queries, especially ranking for “the verge” across both Apple and Spotify. Its clearest missed opportunity is expanding into more general discovery and format-related searches—like “geek podcast” and “video podcast tech”—where it currently does not rank.
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Keywords the show is winning
Search terms this show already ranks for today.
- the verge#1Apple
- ad network management#1Apple
- tech turning points#1Spotify
- tech industry critique#1Spotify
- nextgeneration apps#1Apple
- pixel watch 5#1Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- geek podcastnot ranking
- video podcast technot ranking
- celebrity tech discussionsnot ranking
- the geek podcastnot ranking
- podcast tech tipsnot ranking
- celebrity tech storiesnot ranking
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