The Upshot’s biggest search strength is clearly its dominance on Apple for highly specific search phrases, including “cricket title-winning stories,” “lamine yamal wife,” “zlatan ibrahimovi,” “zlatan ibrahimovic,” “serial killer tours,” and “france world cup squad.” The clearest missed opportunity is broader, intent-based discovery traffic for more general category terms like “fun sports podcast,” “weekly sports news podcast,” “british sports podcast,” and “daily/weekly sports podcast,” along with “indepth sports insights.”
Keywords the show is winning
Search terms this show already ranks for today.
- cricket title-winning stories#1Apple
- lamine yamal wife#1Apple
- zlatan ibrahimovi#1Apple
- zlatan ibrahimovic#1Apple
- serial killer tours#1Apple
- france world cup squad#1Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- fun sports podcastnot ranking
- weekly sports news podcastnot ranking
- british sports podcastnot ranking
- weekly sports podcastnot ranking
- daily sports podcastnot ranking
- indepth sports insightsnot ranking
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