The University Comms Podcast’s biggest search strength is its consistent visibility for people- and team-focused terms, especially “internal messaging” and “staff messaging,” which positions it well for comms professionals seeking practical internal communication guidance. Its clearest missed opportunity is expanding beyond internal-audience queries into broader category and intent keywords like “podcast for marketing teams” and “company podcast,” which could widen discovery for listeners researching external-facing communications and institutional branding.
Keywords the show is winning
Search terms this show already ranks for today.
- internal messaging#5Spotify
- staff messaging#5Spotify
- job market engagement#11Spotify
- study queries answered#11Apple
- genuine voices#21Apple
- comms strategy#24Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for marketing teamsnot ranking
- college athletics podcastnot ranking
- media careers podcastnot ranking
- educational business podcastnot ranking
- business communication podcastsnot ranking
- company podcastnot ranking
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