The Trusted Guide Podcast with Mark Slatin’s biggest search strength is its dominance on trust-focused terms—especially “trusted customers” and “trust and credibility,” where it holds top visibility across Apple and Spotify. The clearest missed opportunity is expanding beyond credibility into broader leadership and thought-leadership discovery queries, since it does not yet rank for key phrases like “leadership podcast” and “thought leadership podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- trusted customers#1Spotify
- science storytelling craft#1Apple
- trust and credibility#1Spotify
- customer feedback methods#1Apple
- actionable frameworks#2Apple
- customer metrics#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- market leadership podcastsnot ranking
- business leadership podcastnot ranking
- leadership podcastnot ranking
- leadership and management podcastsnot ranking
- business leadership podcastsnot ranking
- thought leadership podcastnot ranking
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