The Sway Effect’s biggest search strength is its ability to capture creativity- and communication-adjacent intent, particularly around “idea collision creativity” and “tech trends analysis.” Its clearest missed opportunity is expanding into influencer and marketing-focused discovery terms—especially “influencer marketing podcast,” “marketing podcast for entrepreneurs,” and “creative podcast marketing”—to broaden the funnel beyond current keywords.
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Keywords the show is winning
Search terms this show already ranks for today.
- idea collision creativity#5Apple
- creators and disruptors#9Spotify
- de la cruz heritage insight#9Apple
- tech trends analysis#10Apple
- communication effects#12Spotify
- de la cruz community reflections#12Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- influencer marketing podcastnot ranking
- influencer podcastsnot ranking
- marketing podcast for entrepreneursnot ranking
- marketing podcast hostsnot ranking
- creative podcast marketingnot ranking
- marketing podcast episodesnot ranking
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