The SWAPA Number shows its biggest search strength in business-performance queries, ranking as the top result on both platforms for “company pivots” and “spanberger approval rating drop,” with additional momentum on Apple for “floating vacations,” “additional dues,” “contract admin,” and “schedule adjustments.” The clearest missed opportunity is broader, more evergreen discovery around aviation and business-market positioning terms—specifically “aviation podcast(s)” and “podcast business insights,” “podcast financials,” “podcast business impact,” and “business podcast episodes.”
Keywords the show is winning
Search terms this show already ranks for today.
- company pivots#1Spotify
- spanberger approval rating drop#1Spotify
- floating vacations#2Apple
- additional dues#2Apple
- contract admin#2Apple
- schedule adjustments#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- aviation podcastnot ranking
- aviation podcastsnot ranking
- podcast business insightsnot ranking
- podcast financialsnot ranking
- business podcast episodesnot ranking
- podcast business impactnot ranking
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