The Standard Podcast’s biggest search strength is that it already surfaces for core “Standard”–led discovery queries, supported by its strong overall search visibility across major platforms. Its clearest missed opportunity is expanding into high-intent news-intent phrases—especially “soft hitting news,” “insightful news talk,” and “ai news headlines”—which it currently does not rank for.
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Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- soft hitting newsnot ranking
- insightful news talknot ranking
- insightful newsnot ranking
- ai news headlinesnot ranking
- headline newsnot ranking
- impactful newsnot ranking
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