The Stairway’s biggest search strength is its ability to capture niche, community-driven queries such as “matty and matt,” alongside solid visibility for technical and activity-oriented terms like “technical details” and “training segments.” Its clearest missed opportunity is expanding into broader discovery keywords tied to guest-led and storytelling formats—particularly “pro cycling interviews,” “gravel bike podcast,” and “bikepacking podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- matty and matt#22Apple
- technical details#38Spotify
- gravel racing#55Spotify
- training segments#57Apple
- fun cycling#66Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- pro cycling interviewsnot ranking
- gravel bike podcastnot ranking
- afritech sports podcastnot ranking
- cycling conversationsnot ranking
- authentic cycling storiesnot ranking
- bikepacking podcastnot ranking
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