The Sound of Football’s biggest search strength is its strong match-day indexing around specific international fixtures and rivalries, where it is securing top Apple visibility for queries like “haiti vs new zealand” and “austria vs tunisia” (with supporting Spotify presence). Its clearest missed opportunity is broader genre capture: it is not yet ranking for high-intent, evergreen category terms such as “soccer podcast,” “football podcast,” or “scottish football podcasts,” which would likely widen discovery beyond one-off match searches.
Keywords the show is winning
Search terms this show already ranks for today.
- haiti vs new zealand#5Apple
- austria vs tunisia#5Apple
- new zealand vs haiti#6Apple
- netherlands vs uzbekistan#10Apple
- scotland vs curaçao#10Apple
- scotland vs curacao#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- soccer podcastnot ranking
- soccer podcastsnot ranking
- classic football podcastsnot ranking
- soccer podcasts usnot ranking
- football podcastnot ranking
- scottish football podcastsnot ranking
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