The SoS podcast’s biggest search strength is its consistent visibility for “trekking for wellness,” positioning it well in a niche wellness-and-purpose query lane while also capturing additional demand around research, leadership, and narrative business themes. Its clearest missed opportunity is broader discovery for generalist intent terms—especially “real talk about society” and “open discussion”—which are not yet showing up in search results and could expand reach beyond its currently keyword-targeted audience.
Keywords the show is winning
Search terms this show already ranks for today.
- trekking for wellness#15Apple
- research opportunities#38Apple
- audio storytelling business#70Apple
- villainous leaders#70Apple
- leadership lessons for entrepreneurs#94Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- general interest talknot ranking
- diverse topics talknot ranking
- all about anythingnot ranking
- real talk about societynot ranking
- random topics discussionnot ranking
- open discussionnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free