The Soft Yard’s biggest search strength is its consistent visibility for heritage-focused content—especially around “heritage curse” and related story intent—signaling strong audience matching on Apple and Spotify. Its clearest missed opportunity is expanding into broader, more mainstream discovery and development queries like “selfcompassion podcast,” “self-compassion podcast,” and “self-improvement/self-discovery” searches where it currently has no presence.
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Keywords the show is winning
Search terms this show already ranks for today.
- heritage curse#22Apple
- overcoming masks#27Spotify
- overcoming resistance#43Spotify
- resistance overcoming#43Spotify
- mask resistance#44Spotify
- heritage curse story#53Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- selfcompassion podcastnot ranking
- self compassion podcastnot ranking
- self-improvement podcastnot ranking
- self-discovery and healing podcastnot ranking
- self-development videosnot ranking
- selfdiscovery podcastnot ranking
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