The Shop Stool Podcast’s biggest search strength is its strong Apple visibility for “metalwork skills,” which positions it clearly for high-intent craft discovery while it also captures adjacent queries like “clandestine marketing” and “handmade kids furniture.” The clearest missed opportunity is expanding into intent-heavy discovery terms such as “local business podcast,” “construction business podcast,” and “craft podcasts,” which are currently not showing up in its keyword footprint.
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Keywords the show is winning
Search terms this show already ranks for today.
- metalwork skills#1Apple
- clandestine marketing#4Apple
- handmade kids furniture#5Apple
- make new zealand home#6Spotify
- joey king#6Spotify
- shop local techniques#7Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- building podcast communitynot ranking
- local business podcastnot ranking
- podcast for business ownersnot ranking
- tech podcast hostsnot ranking
- construction business podcastnot ranking
- craft podcastsnot ranking
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