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Podcast SEO Report

The Shipping Lawyer

Alison CusackBusiness28 episodes · latest Jun 16, 2026

The Shipping Lawyer’s biggest search strength is its consistent visibility for shipping-focused “mistakes” and “delay” queries on both Apple and Spotify, suggesting its brand is already finding the right intent-driven listeners. Its clearest missed opportunity is expanding into attorney- and law-firm-specific discovery terms—such as “lawyer podcast,” “law firm podcast,” and “legal tech”/“legal marketing podcast”—which it currently does not rank for.

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Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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