The Shift with Sam Baker’s biggest search strength is dominance on Apple and Spotify for “she shift” alongside a cluster of midlife-and-menopause related queries, giving it strong visibility for audience-intent searches like “midlife crisis how to cope” and “menopause stereotypes.” Its clearest missed opportunity is expanding into category-style discovery terms it does not yet rank for—especially “women over 40 podcast,” “women midlife podcast,” and “women aging podcast”—which would better capture broader podcast-list and browsing traffic.
Keywords the show is winning
Search terms this show already ranks for today.
- she shift#1Spotify
- midlife crisis how to cope#1Apple
- elder women stories#1Apple
- menopause stereotypes#1Apple
- men style over 40#1Apple
- ageing women stories#1Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- women over 40 podcastnot ranking
- women midlife podcastnot ranking
- women aging podcastnot ranking
- midlife women podcastnot ranking
- midlife female podcastnot ranking
- women aging stories podcastnot ranking
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