The Second Shift Project’s biggest search strength is its existing visibility for the “incremental success” theme, where it shows strong Apple and meaningful Spotify performance. The clearest missed opportunity is expanding into mental-health-adjacent search intent—particularly queries around self-improvement and mental fitness—since it is not yet ranking for those “self improvement mental health” and “mental health fitness” style keywords.
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Keywords the show is winning
Search terms this show already ranks for today.
- incremental success#8Apple
- financial freedom adults#48Apple
- become visible#66Apple
- learning setback story#88Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- self improvement mental healthnot ranking
- mental fitness businessnot ranking
- self improvement entrepreneurshipnot ranking
- mental health and fitnessnot ranking
- mental health fitnessnot ranking
- self improvement healthnot ranking
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