PodSEO Get the full report
The Second Half Podcast cover art
Podcast SEO Report

The Second Half Podcast

Tom PowellNews > News Commentary253 episodes · latest Jan 24, 2025

The Second Half Podcast’s biggest search strength is its ability to surface on “mom life second half” and related “second half life” discovery queries, with strong Spotify dominance around calm-walk and second-half-life intent. Its clearest missed opportunity is expanding into broader “gen x” and “midlife” positioning terms—especially “midlife podcast,” “gen x podcast,” and “social commentary podcast”—to capture more general audience searches beyond mom-life framing.

4.7*108 ratings
102shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

This is a fraction of what PodSEO sees.

See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.

Get the full report - free