The Rounds’ biggest search strength is its alignment with credential-focused discovery terms, especially “nursing specialties,” where it already appears in Apple and Spotify search results. Its clearest missed opportunity is expanding beyond certification intent into education- and storytelling-driven queries, including “nursing education podcast,” “nursing education resources,” “professional nursing stories,” and related insight keywords.
Keywords the show is winning
Search terms this show already ranks for today.
- nursing specialties#44Spotify
- online tia certification#77Apple
- tia certification online#77Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- nursing education communitynot ranking
- nursing education resourcesnot ranking
- professional nursing storiesnot ranking
- nursing education podcastnot ranking
- nursing storiesnot ranking
- nursing education insightsnot ranking
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