The Roaring Pen’s biggest search strength is its ability to win visibility for broader, non-local search intent, suggesting it’s already performing well in general podcast discovery even when specific rugby-related terms are targeted. Its clearest missed opportunity is breaking into tightly themed rugby discovery searches—especially “rugby podcast” and New Zealand–specific queries like “new zealand rugby,” “super rugby updates,” and “auckland sports podcast.”
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- rugby podcastnot ranking
- auckland sports podcastnot ranking
- auckland fc podcastnot ranking
- rugby podcast discussionnot ranking
- new zealand rugbynot ranking
- super rugby updatesnot ranking
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