The Publisher Lab’s biggest search strength is clear: it consistently tops Apple search (with Spotify also showing strong visibility) for publisher- and advertising-focused topics like ad rate trends, digital ad rates, and digital publishing trends, signaling strong demand for industry-specific marketing guidance. Its clearest missed opportunity is expanding into broader “podcast business” intent terms—such as podcast business insights, business-oriented podcast keywords, and “podcast for business owners”—to capture listeners who search for general business strategy and updates beyond publishing-specific framing.
Keywords the show is winning
Search terms this show already ranks for today.
- ad rate trends#1Apple
- publisher controversy#1Apple
- publishing power dynamics#1Apple
- search ranking tools#1Apple
- digital ad rates#1Apple
- digital publishing trends#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast business insightsnot ranking
- podcast for online businessnot ranking
- podcast for businessnot ranking
- podcast business newsnot ranking
- podcastbusinessnot ranking
- podcast for business ownersnot ranking
This is a fraction of what PodSEO sees.
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