The Practice Playbook Podcast with Susan Guthrie’s biggest search strength is its consistent visibility for practitioner-focused intent, especially “serve practice” and other law-practice support themes that are landing at the top on Apple and Spotify. Its clearest missed opportunity is breaking into broader “podcast for lawyers/attorneys” discovery terms and adjacent category keywords like “legal podcast” and “legal tech podcast,” which it currently does not rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- serve practice#1Spotify
- early wins#1Apple
- law practice support#1Spotify
- publisher disputes#1Spotify
- money dispute tips#2Apple
- law practice insights#2Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for lawyersnot ranking
- law firm podcastnot ranking
- podcast for attorneysnot ranking
- lawyer podcastnot ranking
- legal podcastnot ranking
- legal tech podcastnot ranking
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