The Ponsonby and Massie Podcast’s biggest search strength is its strong visibility for Scotland- and UK-politics-adjacent queries, especially “government budget uk,” where it captures top Apple placement. Its clearest missed opportunity is broader audience capture via generic discovery terms—particularly “scotland podcast” and “scottish podcast”—along with related interest categories like “scotland news” and “uk politics radio,” for which it is not yet ranking.
4.6*63 ratings
19shows recommend it
Keywords the show is winning
Search terms this show already ranks for today.
- government budget uk#1Spotify
- terminal illness perspectives#3Apple
- scottish politics analysis#4Apple
- adam graham discourse#4Apple
- scottish elections#5Apple
- scottish conservative#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- scotland podcastnot ranking
- scottish podcastnot ranking
- scotland football podcastnot ranking
- scottish football podcastsnot ranking
- scotland newsnot ranking
- uk politics radionot ranking
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