The Perantau Podcast’s biggest search strength is its visibility for “international cultural talks” on Spotify, where it also supports a broader footprint in culture-focused discovery terms. Its clearest missed opportunity is expanding into high-intent audience search for expat and immigration-related queries—especially “immigration podcast” and “immigration stories podcast”—to better capture listeners looking specifically for Australia-and-migration themed content.
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Keywords the show is winning
Search terms this show already ranks for today.
- international cultural talks#37Spotify
- cookbook writing#52Apple
- indonesian culture#54Spotify
- indonesian-speaking#57Spotify
- starting a side hustle#67Apple
- journalist experiences#76Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- australian podcastnot ranking
- australia podcastnot ranking
- immigration stories podcastnot ranking
- australian women podcastnot ranking
- expat podcastsnot ranking
- immigration podcastnot ranking
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