The People Behind The Horses’ biggest search strength is its ability to surface for broadly connected “pets and people” and “pet people” queries, showing it already earns discovery from casual, audience-adjacent search intent. Its clearest missed opportunity is expanding into more specific, interview- and industry-focused terms—especially “equine professionals interviews” and “horse professional interviews”—which would better align the show’s veterinary and equine expertise with high-intent searchers looking for horse industry stories and insights.
Keywords the show is winning
Search terms this show already ranks for today.
- pets and people#11Apple
- pet people#17Apple
- equestrian relaxation techniques#18Apple
- behind the scenes equine#20Spotify
- interviews with veterinarians#22Spotify
- horse breeders#29Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- equine professionals interviewsnot ranking
- horse professional interviewsnot ranking
- equine professional interviewsnot ranking
- horse industry storiesnot ranking
- horse community storiesnot ranking
- horse world insightsnot ranking
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