The Paxton Tottenham’s biggest search strength is broad visibility for “tottenham,” giving it a foothold in mainstream club-related discovery despite limited presence beyond that core term. Its clearest missed opportunity is expanding coverage for high-intent category queries—especially “spurs podcast,” “football podcast,” and “soccer podcast”—to capture listeners searching by format and identity rather than only by club name.
Keywords the show is winning
Search terms this show already ranks for today.
- tottenham#36Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- spurs podcastnot ranking
- football podcastnot ranking
- soccer podcastnot ranking
- soccer podcastsnot ranking
- football podcast uknot ranking
- football podcastsnot ranking
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