The Parent Thing’s biggest search strength is its visibility for highly specific, intent-driven parenting queries like “emotional intelligence tools” and “encouraging resilience in kids,” where it consistently ranks on Apple and appears in Spotify search results. Its clearest missed opportunity is broader, category-level discovery—there’s currently no ranking for foundational terms such as “parenting podcast,” “podcast about parenting,” or “inclusive parenting podcast,” including mom-focused variants that could widen top-of-funnel traffic.
Keywords the show is winning
Search terms this show already ranks for today.
- emotional intelligence tools#6Apple
- real world interactions#12Apple
- potty confidence#15Apple
- encouraging resilience in kids#17Apple
- sensory input#17Apple
- parenting attachment styles#18Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- inclusive parenting podcastnot ranking
- parenting podcastnot ranking
- parenting podcast segmentsnot ranking
- podcast about parentingnot ranking
- parenting podcastsnot ranking
- parenting podcast for momsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free