The Ogden Way’s biggest search strength is its visibility for “unity initiatives,” where it holds top placement on Spotify and ranks across multiple related Utah-and-industry terms. Its clearest missed opportunity is expanding into broader location- and audience-intent searches—especially “salt lake city podcast” and “utah podcast(s)”—to capture discovery traffic it does not currently reach on Apple or Spotify.
Keywords the show is winning
Search terms this show already ranks for today.
- unity initiatives#3Spotify
- utah roots story#7Apple
- industry reputation#10Apple
- utah 100 history#10Apple
- carpentry certifications#12Apple
- literacy growth resources#15Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- salt lake city podcastnot ranking
- utah podcastnot ranking
- utah podcastsnot ranking
- calgary business podcastnot ranking
- community voice podcastnot ranking
- openminded podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free