The New Abnormal’s biggest search strength is its ability to capture niche cultural-intent queries, most notably with strong performance for **“speaker shortlist”** on Spotify and solid coverage for other cultural insight terms across both platforms. Its clearest missed opportunity is expanding into broader **business/creative business podcast discovery keywords**—including **“business innovation podcasts,” “business podcasts,”** and **“creative business podcast.”**
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Keywords the show is winning
Search terms this show already ranks for today.
- cultural insights paris#1Apple
- speaker shortlist#1Spotify
- tangible value#2Apple
- colleagues and partners#2Apple
- cultural insights crime#2Apple
- becca golden recent reports#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business innovation podcastsnot ranking
- business podcast interviewsnot ranking
- business podcast episodesnot ranking
- creative podcastsnot ranking
- business podcastsnot ranking
- creative business podcastnot ranking
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