The MSDW Podcast’s biggest search strength is its strong visibility for “certification exam guidance,” where it also shows consistent Apple traction across multiple workplace and AI-related topics. Its clearest missed opportunity is expanding into news-intent queries—particularly “daily podcast news” and “weekly podcast news”—where it currently shows no presence despite ranking well for evergreen guidance keywords.
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Keywords the show is winning
Search terms this show already ranks for today.
- certification exam guidance#3Apple
- customer insights journeys#4Apple
- license enforcement#4Apple
- enterprise project management#4Apple
- non technical ai adoption#5Apple
- confidence in finance#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- daily podcast newsnot ranking
- weekly podcast newsnot ranking
- microsoft 365 podcastnot ranking
- daily news podcastsnot ranking
- technology podcast newsnot ranking
- daily news podcastnot ranking
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