The Marsh Risk Brief’s biggest search strength is its established visibility around core risk-management intent terms—especially “supply chain risk”—which also helps it perform across adjacent topics like “climate risk management” and “ai adoption risks.” Its clearest missed opportunity is to expand coverage into broader, strategy-level queries such as “global risks,” “business risks,” and “technology risks,” which it does not yet rank for despite strong topical authority in the narrower risk categories.
Keywords the show is winning
Search terms this show already ranks for today.
- supply chain risk#8Apple
- management risks#36Apple
- fast evolving environment#42Apple
- risk managers#43Apple
- climate risk management#44Apple
- ai adoption risks#45Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- global risksnot ranking
- risk management for businessnot ranking
- emerging risksnot ranking
- business risksnot ranking
- business leadership risksnot ranking
- technology risksnot ranking
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