The Marketplace’s biggest search strength is its ability to surface for niche, person-and-hobby–driven queries (especially names like Matthew Dellavedova, Owen Foxwell, and Lachlan Olbrich) alongside “basketball market” interest. Its clearest missed opportunity is expanding visibility into broader, higher-intent discovery terms such as “basketball business,” “sports market,” and “basketball sports news” (including community-focused and location-linked queries like “basketball community” and “emory basketball”).
Keywords the show is winning
Search terms this show already ranks for today.
- basketball market#10Spotify
- matthew dellavedova#17Apple
- owen foxwell#21Apple
- lachlan olbrich#21Apple
- starbucks world cup sleeves#31Apple
- chip usher signature look#32Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- basketball businessnot ranking
- sports marketnot ranking
- basketball sports newsnot ranking
- basketball topicsnot ranking
- basketball communitynot ranking
- emory basketballnot ranking
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