The Lore Lads’ biggest search strength is its tight clustering around “lore” proper nouns and character-led queries—most clearly demonstrated by “aidan mattis,” where it holds top visibility on both Apple and Spotify. Its clearest missed opportunity is broader category coverage for “paranormal podcast” and “folklore podcast” style intents (including “paranormal podcast daily,” “paranormal podcasts,” and “paranormal podcast hosts”), which remain unranked despite relevant performance around adjacent “lore” terms.
Keywords the show is winning
Search terms this show already ranks for today.
- aidan mattis#1Apple
- mermaid lore#2Apple
- aidan thornbury#2Apple
- nephilim lore#3Apple
- paranormal lore#3Spotify
- no nonsense crime#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- paranormal podcastnot ranking
- paranormal podcast dailynot ranking
- eldritch lore podcastsnot ranking
- paranormal podcastsnot ranking
- paranormal podcast hostsnot ranking
- folklore podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free