The Lookout Podcast’s biggest search strength is its ability to rank prominently for timely, personality-led discovery terms like “sarah lloyd current news” (especially on Apple), indicating strong topical relevance beyond generic outdoor content. Its clearest missed opportunity is expanding into broader discussion formats and adjacent intent keywords—particularly “wildlife and nature talks” and “wilderness adventure talks,” plus “guest interviews science” and “beer podcast interviews,” which are not yet appearing in its current search footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- sarah lloyd current news#1Apple
- mindful beer#2Spotify
- wildland fire tools#2Apple
- outdoor mindfulness#3Spotify
- fire behavior training#3Apple
- sarah lloyd podcast#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- wildlife and nature talksnot ranking
- wilderness adventure talksnot ranking
- guest interviews sciencenot ranking
- outdoorsman insightsnot ranking
- wlw podcast topicsnot ranking
- beer podcast interviewsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free