The Lead Candidate’s biggest search strength is its early-career and role-model content around Liz Murdoch, which is currently showing up across multiple keyword themes on Apple and Spotify. Its clearest missed opportunity is to expand into broader “leadership in science” and “science of leadership” search intent clusters—especially “leadership podcasts” and “behavioral science leadership”—where it is not yet ranking.
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Keywords the show is winning
Search terms this show already ranks for today.
- liz murdoch early career#3Apple
- liz murdoch role models#4Apple
- space startups advice#8Apple
- women researchers#9Apple
- stem leadership development#16Apple
- candidate research#16Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership in sciencenot ranking
- science of leadershipnot ranking
- leadership in researchnot ranking
- leadership podcastsnot ranking
- behavioral science leadershipnot ranking
- scientific leadership insightsnot ranking
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