The Kicker’s biggest search strength is its consistent top visibility for “deep investigative stories” and “early career journalism” across Apple and Spotify, signaling strong alignment with listeners seeking accountability-focused reporting. Its clearest missed opportunity is expanding into broader discovery terms—especially “news podcast hosts” and “weekly podcast news”—which are not yet ranking despite the show’s investigative credibility.
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Keywords the show is winning
Search terms this show already ranks for today.
- deep investigative stories#1Apple
- early career journalism#1Apple
- early career journalist#2Apple
- early-career journalist#2Apple
- millennial womens issues#2Apple
- accountability journalism jobs#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- it podcastnot ranking
- podcast newsnot ranking
- news podcast hostsnot ranking
- weekly podcast newsnot ranking
- sports podcasts weeklynot ranking
- crypto podcastnot ranking
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