The Interior Insider’s biggest search strength is its fragrance-forward positioning, with clear visibility for terms like “fragrance secrets” and “luxury fragrance,” suggesting the show’s most searchable hook is luxury scent and lifestyle. Its clearest missed opportunity is expanding into core category and community demand—particularly by targeting intent around “interior design podcast” and “interior design community,” as well as non-branded discovery phrases like “interior design industry advice” and “scaling interior design company.”
Keywords the show is winning
Search terms this show already ranks for today.
- fragrance secrets#9Apple
- cheeky hosts#15Spotify
- luxury fragrance#19Apple
- interior design careers#27Spotify
- design industry freedom#52Apple
- interior design industry insights#60Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- interior design podcastnot ranking
- creative industry podcastnot ranking
- interior design insightsnot ranking
- interior design communitynot ranking
- interior design industry advicenot ranking
- scaling interior design companynot ranking
This is a fraction of what PodSEO sees.
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