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Podcast SEO Report

The Important Thing

Michael LoppLeisureBusiness > Management100 episodes · latest Jul 13, 2026

The Important Thing’s biggest search strength is its strong Apple and Spotify visibility for the core “important things” query, supported by additional traction on career restart-related keywords on Apple. Its clearest missed opportunity is branding-led discovery around “michael storytelling” terms, where it does not yet rank for multiple closely related “michael storytelling podcast(s)” queries.

4.3*45 ratings
24shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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