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Podcast SEO Report

The Idea of...

Bassey Ikpi and Mike AndrewsSociety & Culture77 episodes · latest Jul 22, 2026

The Idea of... shows its biggest search strength in “bass culture,” where it already surfaces on Spotify and maintains steady Apple visibility across related topics like “immigrant mental health” and “creative limits,” reinforcing a clear niche for discovery. Its clearest missed opportunity is expanding into “black culture” search intents (including “black culture conversations/discussions/talk/creative voices/insights”) and adjacent “ai cultural conversations,” which currently show no rankings despite strong overlap potential with its existing keyword footprint.

4.8*20 ratings
18shows recommend it
#38best chart rank

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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