“The Hypothesis” shows its biggest search strength in measurement- and tactics-led terms, where it is already surfacing for queries like measurement best practices and measurement tactics, plus adjacent marketing-performance topics such as ad spend ROI. Its clearest missed opportunity is expanding into broader, intent-rich discovery queries—especially marketing podcast–oriented searches like digital marketing podcasts and marketing podcast episodes—which are currently not appearing in its rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- measurement best practices#2Apple
- measurement tactics#7Spotify
- bidding themes#13Apple
- pinterest tactics#14Apple
- ad spend roi#16Apple
- venturebacked firms#19Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- marketing podcast episodesnot ranking
- digital marketing podcastsnot ranking
- digital marketing podcastnot ranking
- podcast for marketing teamsnot ranking
- marketing podcastnot ranking
- marketing podcast hostsnot ranking
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