The Hours shows its biggest search strength in time- and play-adjacent intent keywords, especially “two hours,” where it’s leading on Apple and also visible on Spotify, giving it strong discovery potential beyond broad sports searches. Its clearest missed opportunity is capturing coaching-specific demand—there’s no current ranking for “coaching podcast” and closely related coach-focused phrases like “podcast for coaches” and “coaching development podcast,” which could expand the show into a more targeted audience segment.
Keywords the show is winning
Search terms this show already ranks for today.
- two hours#1Apple
- disruptive roles#2Apple
- late hours#3Spotify
- basketball trends#10Spotify
- immediate results#11Apple
- shot selection tips#11Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- coaching podcastnot ranking
- coaching podcastsnot ranking
- podcast for coachesnot ranking
- coaching development podcastnot ranking
- coaching through podcastnot ranking
- coaching podcast growthnot ranking
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