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Podcast SEO Report

The Horse Race

Steve Koczela; Jennifer SmithNews392 episodes · latest Nov 06, 2025

The Horse Race’s biggest search strength is its ability to capture high-intent queries around political figures and legal or media-related storylines, with multiple top Apple placements that also signal strong cross-platform relevance. Its clearest missed opportunity is breaking into broader “politics podcast” discovery terms—such as “politics podcast,” “policy podcast,” and “local news podcast”—which currently show as not yet ranked.

4.9*48 ratings
1shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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