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Podcast SEO Report

The Hook and Ladder

Justin SontupeSports > Football184 episodes · latest Mar 17, 2026

The Hook and Ladder’s biggest search strength is strong, cross-platform visibility for local and lifestyle-style queries like “garden markets illinois” and “lubbock historical sites,” indicating it’s already finding an audience through destination and interest searches. Its clearest missed opportunity is breaking into the high-intent “college football betting” keyword cluster—such as “sports betting college football” and “weekly football analysis”—which it currently does not rank for on either platform.

5.0*9 ratings

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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