The Hockey News Sleepers and Keepers shows its biggest search strength in “ducks oilers”–related queries and “fantasy sleepers,” where it already surfaces prominently on both Apple and Spotify. Its clearest missed opportunity is expanding into broader “hockey insights” and “insider insights” search intent (including “insider interviews” and “professional/NHL insider insights”) to capture listeners seeking deeper, authority-led coverage.
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Keywords the show is winning
Search terms this show already ranks for today.
- ducks oilers#4Apple
- fantasy sleepers#4Apple
- mcevoy opinion debate#4Apple
- sleep news#5Spotify
- junior hockey news#6Apple
- hockey injury updates#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey expert insightsnot ranking
- hockey insider insightsnot ranking
- hockey insightsnot ranking
- hockey insider interviewsnot ranking
- professional hockey insightsnot ranking
- nhl insider insightsnot ranking
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