The Higher Ed Podcast’s biggest search strength is its alignment with “higher ed publishing” and adjacent publishing intent, where it also posts top visibility for related terms like “parent involvement gen beta,” helping it lead on both Apple and Spotify. The clearest missed opportunity is expanding into author-focused and writing-oriented discovery by targeting keywords such as “podcast for authors,” “podcasting advice/publishing advice,” and “writing advice podcast,” which it currently doesn’t rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- higher ed publishing#1Apple
- parent involvement gen beta#1Apple
- online class speakers#12Apple
- revision planner#13Apple
- educational publishing#25Apple
- retirement experiences sharing#27Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for authorsnot ranking
- podcast for writersnot ranking
- publishing advice for writersnot ranking
- publishing advicenot ranking
- publishing expertsnot ranking
- writing advice podcastnot ranking
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