The Hard Shoulder’s biggest search strength is consistently topping results for niche “news talk” style queries, including “affordable housing development” and several topic-specific terms like “autism misinformation,” reinforcing strong discoverability across Apple and Spotify. The clearest missed opportunity is expanding into broader “Ireland”-framed discovery intent, where it does not yet rank for “irish podcast,” “irish podcasting,” or “business/political” and topic verticals such as “irish football podcasts” and “irish music podcasts.”
Keywords the show is winning
Search terms this show already ranks for today.
- news talk#1Apple
- affordable housing development#1Apple
- religious orators#1Apple
- autism misinformation#1Apple
- new spotify logo#1Apple
- cape verde game#1Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business podcast irelandnot ranking
- political podcast irelandnot ranking
- irish podcastnot ranking
- irish podcastingnot ranking
- irish football podcastsnot ranking
- irish music podcastsnot ranking
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