The GTM Handbook’s biggest search strength is its strong visibility around “company handbook,” complemented by solid placements for sales and leadership intent terms like “cold calling tactics” and “leadership for salespeople.” Its clearest missed opportunity is expanding into broader, higher-funnel discovery phrases such as “startup marketing podcasts” and “business growth podcast,” which would better align it with audiences searching for marketing and growth programming rather than handbook-style queries.
Keywords the show is winning
Search terms this show already ranks for today.
- company handbook#3Spotify
- elite cfo insights#4Apple
- cold calling tactics#19Apple
- european sales development#53Apple
- leadership for salespeople#55Apple
- startup company culture#64Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- startup marketing podcastsnot ranking
- global markets podcastnot ranking
- enterprise marketing podcastsnot ranking
- podcast for marketing teamsnot ranking
- business growth podcastnot ranking
- your business growth podcastnot ranking
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