The Groundswell Way’s biggest search strength is its ability to rank for hyper-local and theme-adjacent queries around “weather” and “rural” topics, giving it multiple entry points into related searches like “weather baltimore,” “baltimore weather,” and “rural infrastructure.” Its clearest missed opportunity is expanding into broader discovery terms for “wellbeing,” “wellness,” and “sustainability,” including phrases such as “wellbeing podcast” and “community building podcast,” which are currently not showing up in its keyword footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- wesley williams#5Spotify
- weather baltimore#11Spotify
- baltimore weather#11Spotify
- rural infrastructure#18Spotify
- rural community values#22Spotify
- weathering the storm#25Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- wellbeing podcastnot ranking
- wellbeing podcast outreachnot ranking
- wellness podcastnot ranking
- wellness podcastingnot ranking
- sustainability podcastnot ranking
- community building podcastnot ranking
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