Houston Matters’ *The Good, the Bad, and the Ugly* shows its biggest search strength in niche, curiosity-driven queries around local/community oddities and lifestyle topics, including terms like “bar tiffs” and “halloween urban myths.” Its clearest missed opportunity is broad, high-intent news discovery traffic—specifically ranking for “weekly news and politics,” “weekly political news,” and “current events daily,” where it currently has no visible presence.
Keywords the show is winning
Search terms this show already ranks for today.
- bar tiffs#4Apple
- halloween urban myths#9Apple
- kayaker swallowed by whale#12Apple
- screen-free time#14Apple
- screen free time#14Apple
- fleet week houston#15Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- weekly news and politicsnot ranking
- weekly political newsnot ranking
- current events dailynot ranking
- this weeks newsnot ranking
- unique news commentarynot ranking
- news and politicsnot ranking
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