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Podcast SEO Report

The Good, The Bad and The Salty

Jeuse Kastoan, Brown, KearneySociety & Culture112 episodes · latest Jul 26, 2026

The Good, The Bad and The Salty’s biggest search strength is its ability to win for entertainment-adjacent queries like “hilarious storytelling,” with additional traction across fandom- and niche-leaning terms that suggest strong audience specificity. Its clearest missed opportunity is expanding into broader, category-style discovery keywords around community and sports talk—such as “community sports podcast,” “friends sports talk,” and “sports culture podcast”—to capture more general intent beyond the current query mix.

5.0*6 ratings

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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