The Globe’s biggest search strength is its ability to capture demand around “boston globe” while also performing well on adjacent topical searches like “protecting at risk children” and “medical fraud scandals.” Its clearest missed opportunity is breaking into broader, discovery-focused terms such as “local news podcast,” “podcast news,” and “ai news podcast,” which would likely widen visibility beyond current category keywords.
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Keywords the show is winning
Search terms this show already ranks for today.
- protecting at risk children#2Apple
- boston globe#2Apple
- medical fraud scandals#5Apple
- boston news#8Apple
- immigrant enterprise stories#11Apple
- california birth records#14Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- local news podcastnot ranking
- podcast newsnot ranking
- ai news podcastnot ranking
- community podcastnot ranking
- live podcast newsnot ranking
- podcast news updatesnot ranking
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